Maya (; Devanagari: माया, IAST: māyā), literally "illusion" or "magic", has multiple meanings in Indian philosophies depending on the context. In later Vedic texts, māyā connotes a "magic show, an illusion where things appear to be present but are not what they seem"; the principle which shows "attributeless Absolute" as having "attributes". Māyā also connotes that which "is constantly changing and thus is spiritually unreal" (in opposition to an unchanging Absolute, or Brahman), and therefore "conceals the true character of spiritual reality".
In the Advaita Vedanta school of Hindu philosophy, māyā, "appearance", is "the powerful force that creates the cosmic illusion that the phenomenal world is real". In this nondualist school, māyā at the individual level appears as the lack of knowledge (avidyā) of the real Self, Atman-Brahman, mistakingly identifying with the body-mind complex and its entanglements.
In Buddhist philosophy, māyā is one of twenty subsidiary unwholesome mental factors, responsible for deceit or concealment about the illusionary nature of things.
In Vaishnavism, Māyā is an epithet, or a manifestation of the Hindu goddess Lakshmi, who with Vishnu are together revered as the personification of the Absolute. Māyā was also the name of Gautama Buddha's mother.

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