The United States Federal Communications Commission (FCC) recently introduced a proposal for a standard for security in smart devices, referred to as the "U.S. Cyber Trust Mark." This proposal was made public by the United States. The program's aim is to aid end-users in selecting smart products with a higher level of security. This includes a wide range of smart appliances such as refrigerators, microwaves, televisions, and fitness trackers. The cybersecurity certification and labeling scheme was presented today by the Biden-Harris Administration. The proposed new program, the "US Cyber Trust Mark," is advocated by FCC Chair Jessica Rosenworcel.

Many of the world's largest retailers, wholesalers, and trade groups for consumer electronics, appliances, and consumer goods have voluntarily committed to enhancing the cybersecurity level in the items they sell. Amazon, Best Buy, Google, LG Electronics USA, Logitech, and Samsung Electronics are among the manufacturers and merchants that have announced their support and commitment to the initiative today. A redesigned "U.S. Cyber Trust Mark" emblem resembling a distinctive shield would be attached to compliant items if the new program is implemented as planned. This mark would be visible to customers.


The Federal Communications Commission (FCC), acting under its responsibilities to regulate wireless communication devices, is set to solicit public opinion on the proposed voluntary cybersecurity labeling scheme, anticipated to be operational by 2024. This will be carried out in accordance with FCC authorities for regulating wireless communication devices. According to the current plan, the program would leverage stakeholder-led efforts for certifying and labeling products. Certification and labeling would be based on specific cybersecurity criteria published by the National Institute of Standards and Technology (NIST), which, among other things, requires the use of unique and strong default passwords, data protection, software updates, and incident detection capabilities.

The current administration, including the Cybersecurity and Infrastructure Security Agency, will support the Federal Communications Commission (FCC) in its efforts to educate customers to look for the new label when making purchasing decisions and to encourage major U.S. retailers to prioritize labeled items when stocking store shelves and making them available online. These initiatives aim to incentivize major retailers to give more prominence to labeled products.

The Federal Communications Commission (FCC) plans to provide customers with detailed security information about these smart devices through the use of a QR code linked to a national registry of approved devices. The Commission intends to implement monitoring and enforcement protections to maintain trust in the program, and they hope to do so in collaboration with other regulatory agencies, including the United States Department of Justice.

The National Institute of Standards and Technology (NIST) will immediately begin an effort to specify cybersecurity criteria for consumer-level routers, which are a higher-risk type of equipment that, if hacked, can be used for spying, password theft, and targeting other valuable devices and networks. NIST will complete this work by the end of 2023, at which point the Commission will decide whether to adopt these standards to expand the scope of the labeling program to include consumer-grade routers.

The United States Department of Energy (DOE) also announced a collaborative effort today to explore and establish cybersecurity labeling standards for smart meters and energy inverters, both key components of the intelligent and clean grid of the future. This work will be carried out in conjunction with National Labs and industry partners. The United States Department of State is dedicated to assisting the Federal Communications Commission (FCC) in engaging friends and partners in the standard harmonization process and achieving mutual acceptance of labeling initiatives comparable on an international scale.