Day 1: Fundamentals, Gear & Camera Settings
What you should look for when buying a camera, lenses, lights, mics, and so on.
The exact gear you should buy depending on your budget and goals
The fundamental camera settings for quality videos
1-Hour Exercise: Content quiz and practicing with what you have
Day 2: Focal Lengths & Lenses
The different types of lenses on.
What you should look for when purchasing lenses
Frame rate tutorials: How to get the best slow motion footage
Getting creative with focal lengths
1-Hour Exercise: Focal length challenge & practice foundational camera settings
Day 3: Composition
Ideal Video composition
10 primary camera angles
Composition that evokes emotion
Make boring things look awesome with movement
1-Hour Exercise: Shoot 10 cinematic movements & recreate 5 composition shot
Day 4: Cinematic Movements
How to increase the quality of your videos by adding cinematic movements
Handheld movements techniques
Tripod movement techniques
The different tools (steadicams, gimbals, etc.) and how to use them
1-Hour Exercise: Practical exercises for learning movement
Day 5: Lighting
Fundamentals of lighting
10 primary camera angles
White balance
Split lighting
The 3 point setup
Color temperature
How to get cinematic lighting in a difficult environments
Creative lighting techniques
1-Hour Exercise: Practice the 3 point lighting setup
Day 6: Sound Design
Capturing clean audio
Professional sound design
Finding & selecting sound effects
1-Hour Exercise: Downloadable practice material + practical exercises
Day 7: File Management + Intro To Editing
Staying organized
How to save hours editing with naming conventions and a file tree
File storage and backup
1-Hour Exercise: Create your file tree, organize all content shot thus far with naming conventions & breakdown five commercials lighting setups
Day 8: Professional Editing Walkthrough
Learn how to edit in: DaVinci Resolve, Adobe Premiere Pro or Final Cut Pro
Full walkthrough of each editing software
Choose whichever program you like!
1-Hour Exercise: Download the example footage and follow over-the-shoulder editing tutorial to recreate final commercial
Day 9: Intro To After Effects
Adobe After Effects animations
Keyframing in after effects
Creating and using Motion Graphics templates
Separate yourself from the crowd with motion graphics
1-Hour Exercise: Download practice commercial and remake all the graphics in the tutorial
Day 10: Virtual Job Shadows
Follow us on live commercial sets.
Learn how to direct talent
Understanding both sides of the camera
Observe our start to finish process in action.
Commercial breakdowns: Behind the scenes of profitable video advertising
1-Hour Exercise: Film a creative lighting scene
Day 11: Scriptwriting & Using A Storyboard
What is a value video?
Basics of scriptwriting
Keys to developing an effective storyboard
Creative ways to get attention
Pre-production process for planning your commercial shoots
Watch us write a script for 14-day filmmaker
1-Hour Exercise: Write your first script and develop the storyboard
Day 12: Shoot Your Commercial
Day of preparation
7 strategies for finding on camera talent (for free)
How to shoot mouth-watering B-roll
Getting into state for leading the shoot and winning the day
Things to remember, getting the shots, extra b-roll tips
Watch us shoot the 14-day filmmaker commercial
1-Hour Exercise: Shoot your first commercial
Day 13: Edit Your Commercial
How to edit interview based commercials and utilizing story in your messaging
Our 8-Step editing workflow, walking you through our entire process from start to finish
Watch us edit the 14-day filmmaker commercial
Master your creative editing process
1-Hour Exercise: Edit your first commercial
Day 14: Organic Distribution
How to setup & optimize your social media profiles for consistent content creation
Creative ways to organically distribute video content
Maximizing the effectiveness of every video with basic organic copywriting
1-Hour Exercise: Customize & prime your social media channels, release your first commercial and write your second script
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