Kotler's Strategic Marketing Management Case Examples

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Kotler's Strategic Marketing Management Case Examples
Market concepts, definition, approach for Four Ps Strategy, Mix and Plan; All types cases for marketing mgt strategists

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What you will learn:​

Solution to all the cases given in 16th edition
Answer to all the questions asked at the each chapter in 14th edition
Recap of all 21 chapters from 16th edition
A quick summary of the concepts taught by Kotler

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